As discussed earlier in this blog, the nanocelebrity is an expert first and a celebrity second. Creating a realm of knowledge that someone can speak with an sense of authority forms the basic of the nanocelebrity’s interactions online. However if that person only talks about their focus or expertise, it will get really boring, really fast. So the punchline to becoming a nanocelebrity is connect with your audience with an authentic voice within the different social network channels. If you attempt to send the same message throughout all of the different social media channel, it will be treated as spam.
So, to expand beyond the realm of nano based communication, a person must engage their audience and reply back to their audience whenever appropriate. In addition, a nanocelebrity is will to promote themselves whenever appropriate. If you cannot or are not willing to shine the spotlight on themselves, you will be lost in the static.
