Local is National: Lessons from the Campaign

Local is National: Lessons from the Campaign

The following was my panel pitch for the 2013 SxSW Conference for the Government and Civic Engagement track

During the course of previous election cycles, it is easy to observe how the ideas and the beliefs of the candidates at the national and regional levels get boiled down to sound bites and talking points. As a casual political observer, I want to see if I could help with a local political campaign (a mayor’s race in Zanesville, OH in 2011) and help communicate what are candidate’s beliefs and the ideas he had without being watered down or simplified to the lowest level through the use of new media techniques.

This panel will discuss the lessons that were learned during this campaign and what others can take away from the political process.

  • How can you find a balance between different audiences with respect to the dissemination of a political platform?
  • What lessons can national and regional political campaigns learn from local campaigns?
  • Why should campaigns focus on newer media platforms in the designing of their campaigns?

Shane Tilton

Dr. Shane Tilton is an associate professor at Ohio Northern University. He was awarded the 2018 Young Stationers’ Prize & twice awarded Outstanding Adviser honors from the Society for Collegiate Journalists in 2015 (Outstanding New Adviser) and 2018 (Outstanding Adviser). His published works include the role of journalism in society, the role of new media systems on culture and the pedagogy of gaming. His work on social media and university life earned him the BEA 2013 Harwood Dissertation Award.

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