The Power of Facebook
The strength of Facebook really comes from the applications present on Facebook. Applications represent a level of customization that the user can present on their Facebook profile and really represents the only real changes that a user can make on their Facebook page. Facebook maintains the same color scheme (white background with blue as a mode of separation) for all of the pages associated with the website. This is in contrast to others online social networks who allow the user to create their own backgrounds and color schemes, which has to lead to some interesting design choices. Groups, photos, events, videos and other methods of individualizing the profile exist within