Introduction to Visual Communication

Another class that I’ll be teaching this spring is “Introduction to Visual Communication,” which will be offered 1 to 3 PM, Monday and Wednesday at Ohio University Lancaster. The base description of the class is “A survey of visual communication theory and technology of visual communication from ancient cave drawings to digital computer images. Visual Communications is an exploration into the idea that memorable visual messages with text have the greatest power to inform, educate, and persuade an individual. This course is an attempt to discover why some images are remembered while most are not.”

The way that I approach the class is to help students see the impact the visual gives a message regardless of the channel of communication used by the content creator (with the exception of strictly auditory or textual communication). Normally, this is one of my favorite classes to teach because we combine the theory of visual rhetoric, the construction of messages using visual media and refer to some of the best artists and content creators and explain their process.