There have been several articles and academic studies dealing with the ability of people to connect through online communication. We also have heard how people have built their “micro-brand” through connecting with a broad audience. There is discussion about how creating a transparent online profile will help attract new fans and followers. This will help …
Rex Sorgatz wrote last year about the concept of the nanocelebrity when he wrote “[t]he point is that renown is no longer the exclusive province of a select few. Nano-celebrity is there for the taking, if you really want it.” I believe that he was talking about celebrity at the micro level and was getting …
Theresa Senft and Clive Thompson first put out the idea of the microcelebrity a few years ago, an individual who is promote him or herself on the media and channels that are available to her or him and broadcasts that presentation to the general public and generally has an audience in the thousands. A microcelebrity …