Personality Types of Internet Celebrities

Publisher's Note: The following preview is my proposal for the Creator Economy Track at SxSW2025 in March 2025. This PowerPoint presentation and article is a continuation of my SxSW Interactive 2011 presentation on "Nanocelebrity: How to Combine Expertise with Voice." Specifically, I am looking at how Internet celebrities have helped...

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The Concept of Reach

As my presentation for SxSW is coming closer, I felt it was time to clarify some of the concepts from my discussion of nanocelebrity. Perhaps the most important to look at is the concept of reach. Normally, reach is discussed as an effect of the network itself. People can connect...

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